COPYWRITING SERVICES

In a recent report on today’s global media, it’s been reported that
there are approximately 386 billion emails, 79 billion texts and 100 million articles being sent out each and every day.

 

To smartphones, via the web, email and in every digital, print or
virtual manner imaginable

That’s a lot of words.

Fact remains, a fraction of that is of interest to you or your clients.

But, what is important to you and yours is vital - to you.

Michael Macari and team are dynamic, business-savvy storytellers.

Awarded over forty national awards for writing and production over the
past twenty-five years, we bring style, originality, and accuracy, as well as personality and relevance to everything we write.

 

We’re expert content producers who research and craft memorable pieces for public relations efforts, publication, news feeds, communications, marketing, memoires and millions -
wherever in the world words are the tool.

As writers, we support:

  • PR firms,

  • Magazines,

  • Newspapers,

  • Web sites,

  • Periodicals,

  • Channels,

  • Corporations,

  • Marketing Advertising

  • FIrms.

We write:

  • Scripts

  • Feature Stories for publication 

  • Web site content

  • Blogs 

  • Newsletters

  • Presentations

  • Corporate materials

  • And more

In writing, we also:

  • Edit,

  • Conceptualize,

  • Lead teams and creative efforts

  • Manage projects 

  • Liaison with other design teams

  • Ensure consistency in messaging

And we’ll help you differentiate your content from the billions of lesser bits cluttering up our world today.

 

COPYWRITING SAMPLES

WEBSITES

Comprehensive Integrated Marketing, Branding and Communications

Campaign - Trinity Catholic High School and The Catholic Academy of

Stamford

This Catholic institution in lower Fairfield County sought to create an office and campaigns to help its growth following recent renovations and change. Michael and MMC were retained under a one year renewable contract covering integrated branding, signage, advertising campaigns, public relations, admissions websites, communications and video.

2018 - 2019

Website, Branding Materials, Informational Flyer - M.A. Mortgage Company

Principals of a new mortgage lending start-up, 25-year veterans of the mortgage lending business, needed all start-up materials for their company. This included a branding brochure, flyers, business cards and a new website.

Fall 2018

Website Design - Lacerenza Funeral Home

 

An existing business in the funeral services industry sought to revamp their website and promote themselves more-heavily on-line and in digital advertising. MMC oversaw all website design, all copywriting, digital ad campaigns and print materials. 

Fall 2017

Website Design - Mountain Oak Cremation Services

MMC also oversaw the website design, copywriting, digital ad campaigns and print materials for the new subsidiary of Lacerenza Funeral Home, a statewide cremation business: Mountain Oak Cremation Services.

March 2018

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PUBLIC RELATIONS/FEATURE STORYWRITING

Various- National and Local Media; Internal Corporate Communication

 

MMC has the unique ability to craft stories for a diverse group of clients, from consumer brands, to finance companies, to small businesses. We pitch national media from our extensive contact database, and local publications for targeted opportunities.

"Boomers versus Millennials Creates Housing Shortage" 

 

With the aging of America comes word about a recent phenomenon in the housing market on which it’s worth shedding light. The same generation that oversaw the largest residential real estate expansion in history, the baby boomers, have become the baby “blockers.”

They’re not letting millennials in to their homes, that is. . . 

Fall 2017

“The Power of VA Home Financing National Tour” Coming to Roseville in November.

 

National Press Release to print and online media

October 5, 2017, San Diego, CA.   John McDade has made it a lifetime of advocating for veteran’s benefits. This time, he is in search of Realtors within the local Roseville community who want to help our veterans and active military personnel achieve their dream of home ownership.

A Veteran of the U.S. Air Force and 40 years providing mortgages for servicemen and others . . .

Oct 5, 2017

"Removing the Handcuffs from Residential Mortgage Origination"

 

Feature Article

One of the most difficult questions surrounding the post-bubble real estate market has been reconciling this basic conundrum: If there is such high demand for residential homes, why has building been so depressed? Inventory is tiny, we are seeing bidding wars . . .

June 12, 2017

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INTERNAL CORPORATE COMMUNICATIONS

“The Eye”

 

Objective/Challenge: develop internal company newsletter to create vehicle for sharing news and developments about the company; boost morale and create sense of “one company.”  Developed “The Eye” for iServe Residential Lending.

 

Distributed cost-effectively in print and email. Strategy- send directly to all employee’s homes; uncluttered environment where could be shared with family as well. MMC served all writing, article selection, research, interviewing, content, layout and work w/ designers/production staff.

 

68% open rate, 92% very satisfied and above ratings post-distribution in employee survey.

Spring 2017

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